When TAG Heuer launched the Monaco in 1969, the brand achieved two world firsts: the first water-resistant watch with a square case and the first automatic chronograph. The very next year, Steve McQueen fell for its stunning looks and wore it in his ''Le Mans'' movie. The legendary actor made it an icon. Way ahead of its time then, it is still absolutely cutting-edge in its newest incarnations. A renowned benchmark in the world of watchmaking.