The TAG Heuer Formula 1 collection was created in 1987, inspired by the world of Formula 1. Today, its laidback look is usually worn outside the paddocks. Clubbers, hipsters, thrill-seekers, sportspeople: they all identify with the striking design and well-established personality. The models are equipped with an 'easy grip' screw-in crown, unidirectional turning bezel, and luminescent hands and markers. Their motto: reliable and sporty!