TAG Heuer

The Swiss Avant-Garde watchmaker since 1860. Its rich heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restrains and create daring watches and chronographs. Long-lasting parterships with motor racing teams and charismatic ambassadors drive it to break watchmaking conventions, and, as a consequence, master time with unparalleled precicion. Its slogan #DontCrackUnderPressure is far more than a claim-it is a mindset.

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