In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The Tudor” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. The spirit of adventure that is inherent within the core of Tudor watches is encapsulated in the Born to Dare campaign. Tudor has a track record of being worn by daring individuals in combat, when exploring our planet or competing in motorsport. The reliability, build quality and celebration of the past, whilst looking forward, makes Tudor the obvious choice for those who were Born to Dare.
Since 2015, Tudor has offered in-house manufactured COSC-rated movements, which power watches made with innovative design and state-of-the art production processes. Tudor watches are Swiss-made to the highest possible standards, in line with the brand’s rich heritage. In recent years, Tudor has won four awards at the Grand Prix d’Horlogerie de Genève and is now a key market leader in the watch industry.
David Beckham wears the Black Bay Bronze, a 43 mm divers’ watch inspired by the brand’s history and fitted with the TUDOR Manufacture Calibre MT5601. He also wears the Black Bay Chrono, a COSC certified chronograph, with column-wheel manufacture caliber, drawing upon TUDOR’s diving and motorsports heritage.
To exemplify Jay Chou’s daring and innovative spirit, TUDOR released a short film in which he daringly drives a sports car on an historical oval race track in Montlhéry, France, eventually drifting through time. Inspired by the magical worlds Jay Chou is known to create with his art and by epic 80s cinematic tales of time travelling, the film ignites the conversation on how iconic images of the past impact today’s creativity in watchmaking, music and other art forms. Chou’s most devoted fans will also recognise an homage to one of his earlier movies, where he portrayed a car enthusiast.